Want to know the most important SEO trends? This new guide has you covered.
Let’s face it:
SEO changes FAST.
And if you’re looking for SEO trends that are going to be HUGE next year, this guide has you covered.
Here are the 5 most important SEO trends to focus on right now.
01. Voice Search
There’s no doubt about it:
Voice Search is a total game-changer.
I mean, just look at these stats:
That same Google survey found that 85% of consumers consider voice search “the future”.
And it does look like voice search is the future in many ways. In fact, a recent study by Comscore estimates that half of all searches will be performed by voice in 2021
Now that you’ve seen the stats, here are a few ways you can optimize your site for voice search.
First, consider optimizing your content around longer, conversational keywords. Keywords that people use on their keyboard are often totally different than those done via voice.
(Even when they’re searching for the exact same thing.)
Specifically, voice searches tend to be more natural-sounding and longer than keyboard searches (for example: “what are the best SEO tools for a small business?” vs. “best SEO tools”).
Second, consider adding FAQ sections to your content. Google Home loves to pull voice search answers from FAQ pages.
Finally, add little snippets of content (approximately 30 words or so) that are designed specifically to answer voice search queries.
02. Video SEO
It’s no secret that online video is exploding.
(Especially on YouTube.)
What makes this even more interesting is that YouTube also states that those users are spending more time on YouTube than ever before.
That’s the good news.
The bad news is that, as YouTube grows, the platform is getting more crowded and competitive.
So for your videos to get found on YouTube, optimizing your video content is going to be KEY this year.
With that, here are a few ways that you can optimize your videos for SEO.
Just like with “normal” search engine optimization, when it comes to video SEO, keywords are key.
The easiest way to find keywords for videos is to use YouTube’s autocomplete feature.
So if you have a video topic in mind, pop that topic into the YouTube search field.
And you’ll get a list of suggested keywords based on what people are searching for right now on YouTube.
That way, YouTube and Google can understand that your video is about that specific topic.
03. Search Intent
Google is making Search Intent a top priority.
This means they’re getting better and better at bringing up results that match Search Intent.
(Search Intent = results that give a Google user what they’re looking for.)
And, as it turns out, the better your page can match someone’s Search Intent, the higher that page will generally rank.
The easiest way to figure out Search Intent is to analyze the keyword itself.
For example, a keyword like “what is the keto diet” is informational. Someone searching for that keyword isn’t ready to buy anything. They don’t want to land on an eCommerce product page.
They’re still looking for information on the topic.
On the other hand, a keyword that includes terms like “free trial” or “book a call” is transactional. That person is ready to make a move.
Commercial keywords are a mixed bag. Sometimes the person is close to making a purchase (“keto diet bars Amazon”). Other times, they’re still deciding between a few different options (“best keto diet bars”).
Navigational queries are designed to take someone to a specific place on a website. For example: “Backlinko blog” or “Facebook login”.