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It’s no secret that the world has embraced all things digital since the birth of the internet. Now we’re going to talk about how many people are online worldwide, and find out how those people are spending their time online. And finally, you’ll learn how your business can benefit from the still-booming digital trend.
To give you an idea of the explosion of online usage over the last 15 years, consider this: In 2000, about 361 million people were online worldwide. In 2016, there were over 3 billion. That’s a growth rate of 764%! Today, nearly half the world is online.
In India, the numbers are growing at an impressive rate with over 34.8% Indians having Internet access in 2016. Indians are so connected that they have an average of 0.80 mobile subscriptions each, that’s nearly one mobile line per person!
No matter which device they use, on average, people spend over 3 hours per day which is more than 90 hours in a month!
So what are they doing with all that time online? And how can your business tap into this opportunity?
Many of these digitally connected people are shopping. Studies say that there would be close to 100 million online shoppers in India by the end of 2016.
Online video has also seen double-digit growth in the last five years, with millions every day watching video on social sites or via websites such as Youtube, Netflix, etc.
In this video, we’ll discuss the core components of digital, how they relate to YOUR business and how to get started.
Let’s say you’re a retailer whose business has grown strictly through referrals and word of mouth. So far, you’ve not had any digital presence, but now you want to take your business to the next level. How will being online help your business succeed?
One of the biggest advantages of being online is reaping the benefits of search. Having a digital presence means you’ll be visible when people go online and search for a business like yours.
So let’s assume someone searches for “designer boutiques” and your store appears in the results. How can this benefit your business?
Your online presence can also give you valuable insight into prospective customers: what they want, and how to give it to them. How? Well, digital allows you to show targeted advertising to people right when they’re looking for what you offer.
For example, using search advertising, you can show ads to potential customers. Such as people searching for “wedding wear in Mumbai.” You can also restrict the ads to show within a certain geographic radius of your shop. You can learn to use analytics tools to find out if people clicked on your ad, visited your site, and took certain actions. Like filling out a form or watching a video.
Exciting right? But how do you get started? Well first, don’t be intimidated: the tools and technologies available today are easy to learn, easy to use and easy to acquire. Many are even free.
In fact, for many businesses, the biggest challenge to being online isn’t getting used to the tools, but putting together a plan.
We’ve got lots of videos that are going to help you do just that, but let’s run down a quick list of the major things you want to consider.
The first is the scope. Web, mobile, social … there are so many options. Where do you want to start, and where do you want to go?
Next is Technology and Content: Decide if you’ll handle the technical and creative aspects of the site yourself—which may take more time—or get help, which may take more money.
Finally, you’ll want to consider Cost and Time: Set a realistic budget and an achievable schedule with clear milestones—and commit fully to both.
Every day, thousands of small business owners are making the web work for them. The opportunity to reach customers from around the corner and around the globe is too big to ignore.
It’s time to take the plunge and go digital!
With more than 80% of people conducting online research before purchasing a product or hiring a service provider, it is evident that digital marketing represents the most important form of advertising..
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