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Google Ads has the most sophisticated platform for paid search, strongly outperforming competitors like Bing Ads. Google Ads allows advertisers to set a daily budget for each campaign and choose bids for each ad group and keyword. Campaign settings include features such as ad schedules, location settings, and mobile device settings. In addition, the Ads Keyword Planner allows you to brainstorm and evaluate the strength of keywords for your campaigns.
Google Ads strives for relevancy and rewards advertisers for making their campaigns as useful to searchers as possible. Ads assigns a Quality Score to each keyword in an account. Quality Score partly determines the cost per click for an ad in the top position on Google Search.
If you’re looking to improve the Quality Score for your Ads campaigns, Blue Corona can help. By optimizing ad relevancy and landing page content to improve the click-through rate and online conversion rate, our PPC specialists can improve the Quality Score for your account—allowing you to drive the most qualified visits to your website.
It’s also important to note that Ads (AdWords) favors advertisers who frequently adjust their account and experiment with the latest features Ads offers, making PPC management an essential element of advertising on Ads.
PageTraffic Expert has a team of dedicated PPC specialists with years of experience creating and optimizing campaigns in a wide range of industries for Google Ads. Our PPC specialists have worked with campaigns in the following industries among others:
Our PPC specialists work with an account manager to learn every aspect of a client’s business model to better manage the Ads (Adwords) account, including:
We use our understanding of the client’s sales funnel to set bids appropriately and achieve the optimal cost per lead. Our desire to make the client’s business our own combined with years of expert PPC management experience equals a cost-effective form of advertising with tremendous reach and potential.
Google Ads is a self-service platform. You don’t need to hire a professional PPC company to set up and manage your PPC campaign. However, most small business owners lack the time, expertise, and tools required to maximize ROI.
Even if you don’t understand the complexity of Ads, you should still have picked up on one thing from this page—Blue Corona does. Contact us today to get started with Google Ads or to have us analyze your current campaign.